I’ll keep this short since there’s not much analysis to be had here. It’s just a short note on the current predicament of Colby Covington, the one-time interim UFC Welterweight Champion and now three-time title challenger. He lost all three title shots, and he’ll not likely get a fourth at the age of 35. How he carried himself and insulted his opponent Leon Edwards before the fight, handled his decision loss to the champion, and how fans reacted to his apparent lack of self-awareness is a case study for anyone looking to use antagonism for their own public image. (more…)
